Orvis acquired Ross Reels from 3M in June 2013 as part of an acquisition that also brought flyline manufacturer Scientific Anglers under Orvis ownership. Based in Montrose, Colo., Ross Reels produces mid-priced fly reels. Since acquiring Ross, Orvis has developed a clear growth strategy for its Scientific Anglers brand, while concurrently struggling to integrate the Ross Reels brand into its own reel business. “It became clear that Ross is not a strong fit for Orvis’ long term strategy,” according to Jim Lepage, President of the Orvis subsidiary operating both Scientific Anglers and Ross Reels.
“Mayfly Group is honored to be associated with Ross Reels, an iconic fly fishing brand. We hope to expand upon the creativity and quality of the brand developed by founder Ross Hauck more than 40 years ago,” said Dragoo.
Ross Reels, a beauty more than skin deep...
Ross Reels Added Copper Color Option to CLA, Rhythm and Evolution Series
Mayfly Group, LLC, Colorado Springs, Colo., will acquire the Manchester, Vermont-based Orvis Company’s Ross Reels subsidiary effective Jan. 1, 2014. Mayfly operates various sporting brand names including Abel Automatics, Inc., the manufacturer of Abel fly reels and accessories in Camarillo, Calif.
Ross Reels has always stood for quality fly reels at a reasonable price, and the new Ross Rapid™ is the perfect example of this value. The Ross Rapid™ features a large arbor design that reduces line memory while also facilitating lightning- quick line pickup – something that is vital when trying to keep up with big fish on blistering runs.